BACKGROUND

Encourage intelligent Australians to seek a career with ASIS, and filter out those who do not meet the specific psychological profile to work as an intelligence officer.

CLIENT BRIEF

For the majority of people, their understanding of what it takes to work in intelligence comes from Hollywood. But ASIS aren’t looking for people who can drive an Aston Martins at high speed, or jump out of a helicopter. They need candidates who are good with people.

INSIGHT

We gave ASIS a way to meet candidates face-to-face, and evaluate their personal skills, by creating an online job interview experience. But since working for ASIS is no ordinary job, this was no ordinary interview. Taking candidates on a mind-bending tour of a fictional assessment facility, each new environment featured a challenge based on actual ASIS recruitment criteria, testing a particular skill required for the role.

SOLUTION

We gave ASIS a way to meet candidates face-to-face, and evaluate their personal skills, by creating an online job interview experience. But since working for ASIS is no ordinary job, this was no ordinary interview. Taking candidates on a mind-bending tour of a fictional assessment facility, each new environment featured a challenge based on actual ASIS recruitment criteria, testing a particular skill required for the role.

RESULTS

The Most Interesting Job Interview generated more than 47.7 million dollars worth of earned PR, leading to record numbers of ASIS applications. For security reasons, the total number of agents recruited cannot be shared.